HELPLING in the Media

“Housewife Caslyn Tan, 32, is a freelance cleaner listed with German startup Helpling, which began operating in Singapore this February. She uses the platform to reach consumers who want their homes to be spick and span, and said it is particularly useful for mothers looking for flexible work.”

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“Cleaning isn’t a job that appeals to many. But Karen found no shame in it and was determined to impress upon her young daughter that hard, honest work, in whatever form, pays off. And so she took a job as a part-time cleaner and currently works as a contracted cleaner for a company called Helpling.”

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“Several start-up cleaning companies, which link such cleaners with home-cleaning jobs, said students and adults in their 20s make up 10 to 20 per cent of their pool, and at least one has plans to focus its recruitment efforts on this demographic group.” “According to Helpling Singapore, a freelance cleaner can earn up to $1,500 a month if he works an average of 23 hours a week.”

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“Just four months after raising a $17 million Series A, Helpling has mopped up further investment. The Rocket Internet on-demand home cleaning startup has closed a $45 million Series B funded by Lakestar, Kite Ventures, Lukasz Gadowski and Rocket Internet; money it plans to use to continue scaling up operations.”

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“Helpling, an online marketplace for hiring home cleaners backed by Germany’s Rocket Internet, is expanding beyond its base in Europe to set up new operations in the Middle East and Asia, aided by the acquisition of a rival Singapore start-up.”

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“Spickify- a local cleaning services platform launched last July that lets users find, arrange and pay for a helper on-demand – says it has been acquired by Rocket Internet-backed competitor Helpling”

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“The “Uber-ification” of services has arrived in Singapore with the proliferation of platforms offering on-demand services that users can access and book from their smartphones.” “Helpling, a cleaning-services platform, lets users find, arrange and pay for a qualified helper to clean their home at their preferred times.”

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“The venture is a relatively new one for Germany-based ecommerce entity Rocket Internet. It started in Berlin earlier this year, and on December 2 raised a series A round worth US$17 million. It has rapidly expanded to 150 cities in Europe, Latin America, and Australia, so the Singapore expansion marks its first stab at Asia.”

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“Helpling co-founder Benedikt Franke sees big potential for the business as it takes care of the administrative hassle of invoicing and payment, and provides insurance and customer service, giving it a big advantage over black market cleaning.”If you think that only 5 percent of cleaners are working legally, there is unbelievable growth potential,” Franke told Reuters, adding Helpling was considering expanding to more markets in future.”

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“Looking for spring cleaning or home repair help ahead of Chinese New Year? Home owners now have more to choose from, with the entry of several home-grown start-ups that allow consumers to hire cleaners or handymen with a few clicks.”

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